Our guidance yields tangible results.

Our clients have been published in:

The New York Times
The Wall Street Journal
The Los Angeles Times
Architectural Digest
Elle Decor
Wallpaper*
Dwell
The Local Project
The Architect’s Newspaper
Architectural Record
Azure
Metropolis
The Plan
GA Houses
AN Interior
Dezeen
Marin Magazine
SHLTR
designboom
Leibal
Plain

and more

And have won the following awards:

The Architect’s Newspaper Best of Design • The Architect’s Newspaper Best of Practice • Architectural Record Design Vanguard • Architecture MasterPrize • Record Houses • Azure AZ Award • BLT Built Design Award • Chicago Athenaeum American Architecture Award • Interior Design Best of Year • Residential Design Architecture Award • SARA CA Design Award • SARA National Design Award • SARA NY Design Award • San Francisco Design Week Award • The Plan Award

How do we make it happen?

We:

  • Corrected a publication’s inadvertent naming of a super-high-profile client in their online publication, working with multiple stakeholders across three time zones, on Christmas Day

  • Convinced a recalcitrant homeowner to agree to be photographed by a major international newspaper in order to secure publication, interviewed by the reporter, and to disclose construction costs

  • Navigated a homeowner’s sudden and unexpected sale of a home that had been commissioned for coverage by a major newspaper, salvaged the editorial relationship, and published the next project by the same architect in that newspaper

  • Oversaw the launch of a high-profile interior designer with ties to a famous Hollywood family while ensuring that his work—not his family—was front and center

  • back-channeled with a previous Architectural Record Design Vanguard winner so that they recommended our clients; clients received Design Vanguard

  • Directed the submission of a separate Design Vanguard portfolio, back channeled with editorial leadership, and secured a win 

  • Successfully negotiated print coverage of a story that had been originally commissioned online-only

  • Oversaw the rebrand and relaunch of a major, storied East Coast architecture firm whose founding principals retired after forty years of firm leadership. Ensured positioning of new principals as both continuing the existing legacy and leading architects in their own right. Secured coverage of new firm leadership in several major national outlets

  • Secured coverage of the ground-breaking for a project in a non-major U.S. city

  • Secured inclusion of multiple clients in the Architectural Digest AD PRO directory

  • Shepherded a firm headed by two partners through the dissolution of the firm and the creation of two new firms, each headed by one partner

  • Guided client in communicating with editorial leadership at a high-profile international publication about complex and legally tricky credit issues after firm dissolution

  • Advised on tone, content, and style of client correspondence on behalf of an architecture firm while navigating an extremely difficult client relationship and successfully salvaged their relationship, ensuring our client was paid timely and the work proceeded 

  • Evaluated and shaped a lecture by a client at a top-tier architectural graduate school on the east coast, facilitated and reviewed multiple practice presentations 

  • Coached client through complex stakeholder communications, guiding them through touchpoint frequency, mode of communication, and ensured no extra liability was taken on  

  • Diagnosed friction-creating architect/client behavior, conceived and wrote client onboarding document outlining touchpoint and process, eliminating points of miscommunication and stress for the firm 

  • Counseled client through tremendous firm growth, from working as a single owner-operator at a WeWork hotdesk to current status with full-time employees across two offices in two major cities, working on ground-up mixed-use projects and high-end residential work

  • Audited twenty-five years of a firm’s public presence across multiple channels and provided actionable feedback that resulted in major improvements to their website, narratives, social media, and RFPs

  • Lead a client through the process of sunsetting an architecture-only firm and launching an architecture-development-design firm

  • Oversaw the overhaul of the public face, identity, and branding of a major West Coast firm, positioning them to expand their practice

We trust Eva with the words and strategies for our office because her process makes the most of what we have, and who we are, to maximize effect.  Where we thought we needed to assume a character or personality to capture attention, she has us focus on being true to ourselves so that the amplified voice that emerges is genuine and singular to us. She makes our implicit explicit to others.

— clients for three years 

Eva Hagberg

Principal

Eva Hagberg is an architectural historian, media strategist, and academic. Her work with architects is informed by her PhD in Visual and Narrative Culture, and by her biography of Aline Saarinen, whom she argues was the first professional architectural publicist.

Eva has published widely on architecture, with her own criticism and reviews appearing in the New York Times, Wallpaper*, Untapped, the Architect’s Newspaper, Architect, and more. She is the author of two books about architecture, Dark Nostalgia and Nature Framed; a memoir, How To Be Loved; and the academic monograph When Eero Met His Match: Aline Louchheim Saarinen and the Making of an Architect. Her books have been called “dazzling,” “stunning,” and “extraordinary.”

She has held faculty positions at Columbia University Graduate School of Architecture, Planning, and Preservation and Bard College, and taught extensively at UC Berkeley. She is a frequent juror for final studio reviews, and has lectured about her scholarly work on architecture, media and publicity at Yale University, KU Leuven, and the School of Visual Arts in New York City. She has contributed to multiple architectural monographs, and ghostwritten book chapters, op-eds, and essays for a number of high-profile architects and firms.

She is based in Los Angeles and is often in New York.