Strategic clarity
for the architectural
principal.

Hagberg Strategies provides high-level advisory for founders and principals working in the built environment, with a particular focus on architecture firms with 5-25 employees. We work closely with leaders on defining their brands, selling their services, and positioning themselves internally and externally.


We solve client crises, navigate the complex and ever-shifting world of media and publications, and provide a deeply-resourced sounding board for new business opportunities, strategic socializing, and intellectual pursuits.

We get to know you. Extremely well.

Methodology

Intense focus
meets decades
of experience

We spend the first few months of our work together undertaking a rigorous audit of our clients’ work and all its representational modes. That tells us where you are.

Then, together, we figure out where you should be going - and how to get there. And then: away we go.

Model

Principal to principal

We work directly with firm principals and founders. We are able to maintain our precision and clarity of approach because we don’t get bogged down with middle management, endless standing Zooms, and seventeen people on an email thread. Instead, we know exactly what’s going on, and what to do next.

Results

Reputation
through discretion

Our clients have had their work featured in outstanding narratives in top-tier publications around the world, lectured at Ivy League institutions with the support of our language and ideas, and grown their practices year over year.

We have seen solo operators turn their WeWork hotdesks into multi-city offices; turned around the reputations of twenty-five-year-old firms; and made it seem, for every one of our clients, as though it just magically happened.

We never reveal our client list.

Capabilities

  • Firm Reputation & Identity

    • Reputation and identity audits

    • Brand positioning strategy

  • Project Publication

    • Write project descriptions

    • Develop pitch strategy and negotiate with magazines

    • Assemble and deliver press packages

    • Develop relationships with editors and writers

    • Manage image licensing

  • Digital Presence

    • Website text editing and writing

    • Website design audits

    • Social media strategy and execution

  • Photography & Styling

    • Advise on photographer selection

    • Negotiate photographer contracts

    • Secure and manage licensing rights

    • Advise on stylist selection

    • Manage initial stylist outreach

  • Awards Strategy

    • Manage a comprehensive award calendar

    • Advise on which awards to pursue

    • Coordinate submission schedule with publishing plan

    • Select project images for entries

  • Monograph & Long-form Content

    • Monograph development and curation

    • Monograph text writing

    • Newsletter writing and design advice

    • RFP review and revision

What you get

A permanent spot in our attention field

Hagberg Strategies works on an ongoing retainer basis. We are with most of our clients for years, if not decades. When you’re on our roster, you have immediate access to our connections, our brainpower, and our capacity to execute.

Let's talk. >

Eva provided the thought leadership, pragmatic direction, and action required for my business’s significant strategy overhaul. I not only re-branded and updated my communication approach with Eva, but changed the way I fundamentally operate my business on a day-to-day basis. Her guidance bolstered our outward communication, but, more importantly, gave me the confidence to expand our business’s short and long term goals.

Eva acts as a strategist, communication specialist, and confidant through the complicated ups and downs of being an owner in the design field. 


— Brooklyn-based architect/developer, 2 years in, firm growth of 250%